Domino’s introduces ordering by text, emoji

By Lauren Seegers • June 16, 2015

Domino’s Pizza Inc. has added ordering by text — including emoji — to its growing arsenal of digital capabilities. The new system lets customers who have a pizza profile at Dominos.com place an order by texting the phrase “Easy Order,” or simply the pizza emoji, to DPIZZA, or 374992.

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Innovation, Creative, QSR, QSR Customer Experience, New Technology

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