Domino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor (or You) Made It
By Sara Shaw • February 6, 2019Domino’s is launching a new “Points for Pies” program in which customers can use a mobile app to snap pictures of any pizza and earn reward points. Each shot approved by the app’s AI-powered tool earns 10 points, with 60 points unlocking a free medium two-topping Domino’s pizza.
“This is the first time Domino’s is using AI technology like this,” says Dennis Maloney, Domino’s chief digital officer. The rewards system launched right before Super Bowl Sunday, when Domino’s estimates it sells 2 million pizzas and 4 million chicken wings nationwide. It will run through April 28.