Domino’s plans to grow in size by 60 percent in next six years
By Sara Shaw • January 23, 2019
At its 2019 Investor Day, Domino’s announced a growth goal of nearly 60 percent over the next six years, with a target goal of 9,700 new stores by 2025. This projected growth would nearly double the company’s growth rate of 5,260 stores over the past six years. Domino’s CEO Richard Allison said, “You don’t get to be dominant number one in the world without being dominant in every neighborhood. It’s about having the highest delivery sales and carryout per household,” and the reason for such goals is to create a “virtuous cycle” in their business.
Other key takeaways from the conference include, fortressing, or increasing the number of restaurants in the same market — as a strategy for strengthening dominance. Technology was also a big takeaway. Domino’s said they will be creating a “Tech Garage” that will serve as a technology innovation laboratory, where team members will work on and roll out customer-facing and back-of-the-house technology, including a next-generation point-of-sales system.