Don’t call it robots. McDonald’s tests ‘advanced kitchen equipment’

By Sara Shaw • June 25, 2019

McDonald’s Corp. is testing kitchen automation and Alexa-style voice ordering at a handful of stores across the U.S. as it strives to increase speed of service while simultaneously simplifying operations for employees.

The next-generation, “advanced kitchen equipment” was described as “robot” cooks tossing chicken, fish and fries into vats of oil, automating repetitive tasks such as cooking fries and dispensing beverages.

The drive-thru voice activation ordering is separate from the company’s artificial-intelligence-powered drive-thru menu boards being tested in 700 U.S. restaurants.

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Innovation, In the News, Cool Stuff, Competitor, QSR, QSR Customer Experience

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