Dunkin’ and Saucony bring back doughnut-themed running shoe
By Sara Shaw • March 22, 2019
Dunkin’ is once again teaming up with fellow Boston brand Saucony to give marathoners a unique race-day experience. Consumers appear to enjoy limited-edition and unusual merchandise from their favorite brands, with reports from multiple marketers that such merchandise has quickly sold out.
Dunkin’ is hoping to boost brand awareness in the running community, as the brand works to enhance its reputation as a coffee brand and showcase how it fits into on-the-go lifestyles.The campaign follows Dunkin’s recent brand revamp, which included dropping “donuts” from its branding and a new look and packaging.