Dunkin’ Donuts takes shorter name for test drive
By Sarah Sutton • August 7, 2017
Dunkin’ Brands will test-drive abbreviated “Dunkin’” signage beginning with a California test location, the company told NRN on Wednesday. An upcoming Pasadena, California location is the first to bear the Dunkin’ only branding, but will be the first of multiple locations included in the trial. The company does not consider this a departure from current branding.