Dunkin’ Launches New Handcrafted Espresso Experience
By Sara Shaw • October 24, 2018
Last Wednesday, Dunkin’ made the big announcement that they would be breaking into the world of espresso. Called “one of the most significant product initiatives in the brand’s recent history,” by Dunkin’, the chain revealed customers would be able to experience a new line of espresso beverages across the U.S. by the holiday season.This comes just a month after the company rebrand to just Dunkin’.
“Espresso is one of the fastest growing coffee categories, particularly among younger consumers, and with our coffee credentials we believe we have a tremendous opportunity to improve our awareness and credibility among espresso drinkers,” said Tony Weisman, chief marketing officer, Dunkin’ U.S.