Familiar School Supplies Become Something Tasty in McDonald’s Smart Back-to-School Campaign
By Matthew Lyle • September 10, 2015
The print ads are full of “subtle” reminders of how the Golden Arches may always be on the brain, even if you’re sitting in class taking notes or listening to a lecture.
In photographs, a cup of pencils resembles a bag of fries, a backpack recalls the fast feeder’s familiar packaging, while a stack of books becomes the restaurant’s Big Mac.