Hardee’s jumps on the plant-based train
By Sara Shaw • September 6, 2019
Hardee’s is taking a move out of sister brand Carl’s Jr.’s playbook. The burger chain will begin testing two new plant-based menu items in October.
Since partnering with Beyond Meat, Carl’s Jr. has sold more than four million Beyond Famous Star burgers, which launched in January.
“The reason that that we believe it makes sense for Hardee’s and is going to go gangbusters is that we’re putting it on our made-from-scratch biscuits,” says Owen Klein, president of global culinary innovation at parent company, CKE. “It’s leveraging some of that heritage, some of that equity and aligning it with the Beyond message that makes a lot of sense to us. Hopefully it proves out in both markets,” Klein says.