Hardee’s partners with child YouTube star to relaunch kids’ meals
By Sara Shaw • June 12, 2019
Hardee’s is partnering with a seven-year-old YouTube star, Ryan, to bring back its kids’ meals. Ryan was the top-paid YouTube star last year, according to Forbes. His channel, Ryan ToysReview has over 19 million subscribers.
The Hardee’s kids meal is returning after nearly eight years of being off the market, and will include four exclusive, new toys from Ryan’s World, a brand of toys. The brand is hoping a collaboration with family-friendly YouTubers will make the meal even more attractive.