Has The Fast-Food Breakfast Battle Moved To Brunch?
By Melissa Martin • September 2, 2016
Jack-in-the-Box already serves breakfast 24/7, but they’re looking to expand their morning offerings with a new menu they’ve named “brunchfast.” The chain is currently testing their creations, such as omelet sandwiches and fruit coolers, at several California locations. Although the concept of “brunchfast” may seem redundant, it could be the invention that Jack-in-the-Box needs to successfully differentiate itself from McDonald’s.