Chipotle says Beyond Meat is too processed to put in its stores
By Jack Herbert • July 26, 2019
Restaurants are lining up to put meat substitutes from Beyond Meat and Impossible Foods on their menus, but don’t expect Chipotle Mexican Grill to join them. Chief Executive Officer Brian Niccol said the companies’ products are too processed for the burrito chain, which takes pride in its simple food and a menu that only uses 51 ingredients. Chipotle has said that unfortunately Beyond Meat wouldn’t fit in their “food with integrity” principles because of the processing that it takes to make a plant taste like a burger. Beyond Meat CEO Ethan Brown responded by inviting Chipotle to visit its factory in Columbia, Missouri, and suggested that meat processing facilities are far worse.