Panera debuts $9/month unlimited coffee and tea subscription
By Sara Shaw • February 28, 2020
Panera is launching the ultimate bottomless cup with an $8.99/month subscription for unlimited coffee and tea. Subscribers can get one cup of hot drip coffee, hot tea or iced coffee every two hours, unlimited. Light roast, dark roast, hazelnut, iced or decaf coffee, as well as tea, are available—ordered through the app, online or in-store.
Though Panera is pitching the subscription as a way for you to save money on coffee, Panera’s 150 test locations over the last three months saw subscribers visit three times more frequently and purchase 70% more in add-on items than the average customer.