Why McDonald’s says it wants “to be in the schools”
By Matthew Lyle • December 15, 2014
McDonald’s ambitious plan to polish its image, as revealed in an investor conference call this week, involves a push toward getting families and kids back in its restaurants, with the chain’s U.S. president telling investors that the company will “start with mom and we will be helping her to feel great about McDonald’s — whether it’s McTeacher’s Nights, sponsoring kids sports, being a visible partner in local initiatives.”