Fast-food chains grill each other on social media — but does it sizzle sales?
By Jenny Gregorcyk • November 5, 2018
In July, a fan of Wendy’s expressed surprise via a tweet that the chain offered chicken tenders.
Wendy’s, on its official Twitter account, replied, “Oh, it happened, and we still got ‘em. You just gotta get ‘em.”
It’s cheeky messages like those that are giving some fast-food chains an alter-ego on social media.
Yes, they are almost always self-promotional, but the messages are often witty and clever enough to give personality to otherwise faceless companies. And that can drive sales.