Fatburger operating ghost kitchen for sister chicken brand
By Sara Shaw • September 24, 2019
Southern California quick-service institution Fatburger is taking a cue from a handful of virtual kitchens popping up in major metropolitan cities across the country. The brand has turned 15 Los Angeles burger locations into ghost kitchens for its sister company, Florida-based Hurricane Grill & Wings.
The experiment, launched over the summer, allows Fatburger delivery customers in the Los Angeles area to order food from the Hurricane menu. The brand has 55 locations concentrated mostly in Florida and New York but has no restaurants in California.
Now, the Hurricane menu is available when Los Angeles customers order Fatburger through third-party delivery companies such as Uber Eats, Grubhub, Postmates and DoorDash. It is not available for dine-in orders.