Krispy Kreme looks to ice cream for future of its doughnut shops
By Jack Herbert • July 24, 2019
Krispy Kreme announced on Monday its plans for a “comprehensive shop redesign” at some of its restaurants for the first time in more than a decade. The plans call for Krispy Kreme shops to begin selling “doughnut-infused ice cream” via milkshakes and sandwiches. Shake flavors will include vanilla glazed, double chocolate, salty caramel, classic strawberry, and Oreo cookies & cream. The ice cream sandwich flavors will include vanilla sprinkled, triple chocolate, cookies & Kreme, vanilla chip, chocolatey caramel coconut, and vanilla fruity crunch. The company is also planning to offer online ordering, in-shop self-service pickup, dedicated parking for mobile order pickup, and expanded drive-thrus with two lanes.