Location Analytics Show Impossible Burger a Success for Burger King
By Jack Herbert • July 10, 2019
Burger King used Gravy Analytics to gather data on the foot traffic at Burger King’s that were serving the Impossible Whopper, and those that were not. The company found that locations serving the Impossible Whopper had almost 20% more visits per location than locations serving the regular menu during the month of April. Now, Burger King has decided to roll out their vegetarian burger (Impossible Whopper) system wide.