The Dawn of Daylong Breakfast?
By Brian Wheelis • February 19, 2015
According to the National Restaurant Association’s (NRA) 2015 Restaurant Industry Forecast, seven out of 10 consumers say they want restaurants to serve breakfast throughout the day. Millennials are more interested in breakfast for dinner than any other age group before them.
“Breakfast hasn’t traditionally been the most common dining-out daypart, but with the increasingly busy lifestyles we lead today, consumer interest is definitely stemming from the blurring of normal meal periods,” says Annika Stensson, the NRA’s director of research communications. “Who doesn’t like some good pancakes, no matter what time of day it is?”