Instagram powers Taco Bell’s innovation machine — and it’s completely changing the fast-food menu as we know it
By Sarah Sutton • April 18, 2017
The company’s social media team closely watches the brand’s Twitter to keep an eye out for customers who are disappointed by cheese that isn’t as stretchy as what is portrayed in ads. If the team spots a complaint, it could lead to an email reminding staff not to overcook a tortilla or let products to sit around for too long after being fried. Now, when Taco Bell develops new menu items, how the snacks will look on Instagram is top of mind. In many ways, social media platforms like Instagram are also powering Taco Bell’s innovation engine and determining what’s on the fast-food chain’s menu.