It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ brand refresh

By Sarah Sutton • March 31, 2017

Carl’s Jr. and Hardees have dropped the teeny-bikini “babes” from their advertising in favor of a food-focused approach. The shift seems to come just at the right time, when the fast-feeder’s marketing was starting to seem strikingly tone-deaf against the more socially conscious zeitgeist, with big brands such as Dove, Always, Microsoft and even GoDaddy embracing empowering messages for females.

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In the News, Competitor, Creative, QSR

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