Jack In The Box offers annoying company for lone diners
By Sarah Sutton • March 22, 2016
No need to feel awkward if you’re a guy eating alone at Jack in the Box this month. The chain, showing empathy for the estimated 83 million people who eat alone at fast-food restaurants each year, is offering videos of “buddies” available for yammering at any diner with a smartphone. The concept is a humorous way to promote Jack in the Box’s current offer of two breakfast croissants for $4. Tagline: “Even if you share two croissants with yourself, it doesn’t mean you should eat by yourself.” Fans are being encouraged to visit a Hungry Buddy area on the brand’s site, where there are three companions from which to choose. Each features an eccentric (but all-too-true-to-life) character filmed so that he or she appears to be facing the user across the dining table, while yammering nonstop for three minutes.