Jack in the Box Turns Focus to Drive Thru
By Sara Shaw • June 25, 2019
Jack in the Box previously shared that roughly 600 of its restaurants were in need of a facelift. About 150 of those required structural enhancements. While all of these will move forward as planned, the company will begin focusing more of the remodel dollars on where the customer is – the drive thru. Not only does 70 percent of business take place at the drive thru, but also half of the remaining 30 percent are takeout customers.
Jack in the Box first unveiled its “drive thru of the future” initiative in August 2018. The test includes digital menuboards, increased use of LED lighting, and canopies that allow outside order takers to make the experience more personal, as well as facilitate speed and consistency. A strategy similar to the one Chick-fil-A uses.