Jimmy John’s new contest puts a spin on delivery
By Sara Shaw • August 14, 2019
With restaurant chains around the country expanding their delivery programs, Jimmy John’s is taking off-premise a step further. Under the Home in the Zone contest, one person living outside of Jimmy John’s 2,800 sandwich delivery zones will win up to $250,000 toward the purchase of a house inside a delivery radius. The chain delivers within five minutes of its stores.
Jimmy John’s CMO, John Shea, said, “While that means we can’t deliver sandwiches to our customers who live outside of our delivery zones, we can deliver our customers to our sandwiches.”
Earlier this year, Jimmy John’s said it would never use third-party delivery services to transport its food because such services aren’t fast enough and don’t make economic sense for the chain.