KFC Exploring McDonald’s-Like Drive-Thru Automation
By Travis Riffe • October 30, 2019
KFC’s digital strategy for 2020 will focus on exploring new drive-thru technologies, including things like AI-powered menu boards. Sixty-five percent of KFC’s sales are made at the drive-thru, which makes technologies that can upsell menu items and improve order accuracy especially appealing. The chain also believes the tech could alleviate some of the labor shortage pressures currently facing the restaurant industry. Many QSRs have already turned to technology to not only speed up the drive-thru process, but to make the experience more enjoyable for guests, and KFC is doing everything they can to get ahead.