KFC Introduces the ‘Suppertime Stories’ Campaign
By Lauren Stacy • May 24, 2017
KFC South Africa has taken its bucket and turned it into “suppertime theater” by linking limited edition packaging with built-in mobile technology. Limited edition buckets direct customers to a mobile app, where they can unlock one of three original stories with a code from the packaging. Once the story has been unlocked, customers simply remove the sleeve from the original bucket, put their smartphone on the table (with the torch light facing up), turn the bucket sleeve upside down, place it over their smartphone, switch off all lights, and listen.