Kiip powers Taco Bell’s mobile loyalty program Explore
By Sarah Sutton • January 29, 2016
Mobile rewards company Kiip and fast-food chain Taco Bell have partnered to create a loyalty program, encouraging users to act on the spur of the moment. Taco Bell’s Live Más mobile app lets users order food that can be ready when they arrive in the restaurant. They can also get coupons, and now they can play on Taco Bell Explore, which is a kind of puzzle game powered by Kiip.