McDonald’s Allows Customers to Pay with Lovin
By Matthew Lyle • January 30, 2015
McDonald’s in its Super Bowl ad is letting everyone know that for two weeks in February it will randomly accept different forms of payment — like giving someone a hug or calling your mother and telling you loving her.
The chain released a teaser ad on Sunday, which aired during the Pro Bowl, but it did not detail what the new form of payment would be. McDonald’s for years has sat out the in-game national buys and instead opted for the pre-game slot. This is the first time it’ll be in the big game since 2008.