McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious
By Sara Shaw • March 29, 2019
McDonald’s menu items are so recognizable that people barely need to see them to know what they are.
That’s the upshot of a devious new outdoor and print campaign from TBWA \ San Juan, which features classic menu items from the fast food chain—a Big Mac, a Happy Meal, a carton of french fries—blurred out against simple single-color backgrounds.
“No se diga más,” reads the only copy. In English, that’s “Say no more.”