McDonald’s asks customers to turn its tray mats into origami
By Sarah Sutton • February 23, 2016
A new campaign from McDonald’s Egypt and McCann Worldgroup’s FP7 Cairo takes it to the next level, asking consumers to participate in their own origami projects — and get free food in the process. The brand wanted to use its paper tray mats to highlight the quality of its ingredients. The trays featured five squares that could be folded to make a cow, chicken, lettuce, egg and potato. People who completed them were given a free product; for making a paper cow they got a beef burger, for example.