McDonald’s Billboard Dishes Out Free McFlurries When the Sun is Scorching
By Matthew Lyle • July 20, 2015
The temperatures have been scorching in the Netherlands, so McDonald’s took advantage of the extreme heat to promote its famous frosty treat the McFlurry with an unusual billboard. The outdoor ad contained 100 McFlurry cups and was connected to a thermometer. The ad was placed in the Dam square on July 4th, and If the temperature surpassed a record 38.6 degrees Celsius (more than 101 degrees Fahrenheit), the billboard would open up, allowing passersby to take the cups, which they could then walk over to the nearest McDonald’s for a free McFlurry.