McDonald’s Canada recruits by encouraging friends to apply
By Sara Shaw • April 19, 2019McDonald’s Canada is recruiting friends to apply to work at its restaurants in the most endearingly Canadian way possible. The fast food chain and agency Cossette have launched ‘Friends Wanted,’ a campaign that leverages the insight that young people are more likely to apply for jobs if it means working with friends. Interested friends are encouraged to apply together, get hired together and work together.
“One of the key benefits of working at a McDonald’s restaurant is the camaraderie among crew members,” said Antoinette Benoit, chief marketing officer, McDonald’s Canada. “With this campaign, we are celebrating the spirit of friendship while continuing to build on and express our ongoing belief in Canadian youth.”