McDonald’s Gets Truly Supersized With a Pop-Up Store Shaped Like a Giant Lunchbox

By Chelsea Lish • October 31, 2014

The store, built to celebrate the a new rump-steak wrap on the McDonald’s menu, will surely stand out in the crowd of plain old not-shaped-like-childlike-object restaurants. It’s touring major Australian cities, including Perth, Adelaide, Sydney and Melbourne.

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Innovation, Inspiration, Creative, QSR, QSR Customer Experience

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