McDonald’s gives away 1 million free Cokes

By Lauren Seegers • February 12, 2015

In a first-of-its-kind promotion, McDonald’s has teamed up with Twitter and Coca-Cola to launch the @CocaNoMc program. McDonald’s customers in Brazil simply need to send a tweet to a friend, relative or anyone else whose Twitter handle they know.

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Innovation, Competitor, Creative, QSR, QSR Customer Experience

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