McDonald’s Invites Weather Conversations With Reactive Climatic Campaign
By Sara Shaw • April 27, 2018
To bring the unpredictable weather of Britain to life, McDonald’s will display the real-time weather forecast on digital OOH boards using popular menu product icons. An unwrapped burger represents a sunny day, an overturned box of fries represents rain showers and a fry dipped in ketchup shows current temperature levels. See more from the unique OOH campaign in the article below.