McDonald’s McCafé campaign blends ads/TV
By Lauren Seegers • April 10, 2015
McDonald’s is running a campaign in the UK for McCafé that is both gentle branding effort and women-targeted marketing together in one clever media buy.
“McCafé Moments” are 30-second commercials that air during programming. Each features a small group of real people, most often women, who discuss events in the show the commercial interrupts.