McDonald’s Packaging Gets a Colorful Makeover
By Sarah Sutton • January 7, 2016
McDonald’s is overhauling its bags and cups with bright lettering and an updated take on its iconic Golden Arches. It is the chain’s first global packaging overhaul in three years.While the environmental impact of the new bags has not been publicly disclosed, in some cases, the overhaul means less of the bag is printed with ink, compared to the prior “Brand Ambition” design that focused on McDonald’s people, food and community. The brand will continue the use of brown paper, which includes post-consumer recycled content.