McDonald’s Pins Its Turnaround Hopes On Toasted Buns
By Matthew Lyle • June 2, 2015
CEO Steve Easterbrook said that McDonald’s will soon begin toasting its hamburger buns for longer than it currently does. He also said that McDonald’s cooks will soon start searing and grilling burger patties in a slightly different way. Both changes, apparently, are intended to lead to “hotter, tastier food.”