McDonald’s readies NFL-themed game
By Lauren Seegers • October 27, 2015McDonald’s will leverage its NFL sponsorship to promote core menu items when it launches its new Game Time Gold peel-and-win game on November 3.
Game pieces will be included on packaging and game pieces have a 10-digit code that can be texted to a Short Code or entered at the PlayAtMcD.com website.
During the “NBC Sunday Night Football” broadcast in each of the four weeks, one of the 32 NFL teams will be announced as the “lucky team” for the past week. Any code associated with that lucky team that was entered during the preceding week is then included in the weekly drawing for prizes.