MCDONALD’S RESULTS CONFIRM AMERICANS LIKE BACON AND DOUGHNUTS
By Sara Shaw • May 1, 2019
McDonald’s cited its “Bacon Event”, the value-focused 2 for $5 deal and the introduction of Donut Sticks in reporting strong first-quarter sales at longstanding U.S. restaurants.
McDonald’s U.S. same-store sales rose 4.5 percent, exceeding analysts’ average forecast of 3 percent, according to Consensus Metrix, and a 2.9 percent increase in the same period a year earlier. Still, with thousands of restaurant remodels, increased delivery orders and a renewed emphasis on breakfast, McDonald’s continued to see fewer visits in the U.S.
Other takeaways from the chain’s first quarter report include plans to stay away from plant based proteins for now. Consumers can also expect to see more focus in the drive through after McDonald’s purchased Dynamic Yield to help change menu boards based on the time of day, weather or which items are trending. Lastly, McDonald’s continues to push to improve breakfast with plans to roll out more local offerings like the Donut Sticks.