McDonald’s Rolling Out Digital Menu Boards Across the Country
By Matthew Lyle • January 15, 2015
McDonald’s announced today that they’ll deploying new Digital Menu Boards to over 650 chains throughout the country. The new menus will allow general managers to change items, adjust pricing, and promote premium offerings more efficiently and affordably. And with “cutting-edge display technology” and 47-inch LED monitors, the menus will deliver a new level of clearer image quality.
Summarized Patrick Phalen, McDonald’s VP of US IT, “It is easier to see our great tasting food on a digital display.”