McDonald’s started using fresh meat. Here’s what happened to sales
By Sara Shaw • June 25, 2019
Last year, the burger chain switched to fresh beef quarter-pound burgers from frozen at most of its stores in the contiguous United States. That change has led to a 30% spike in sales of quarter pounders on average over the past 12 months, the company said Monday. McDonald’s made the change to appeal to consumers’ growing interest in ingredient transparency.
The switch to fresh beef was the biggest supply chain change the company has made since it started serving all-day breakfast in 2015.