McDonald’s Unveils ‘McPick 2,’ Another Would-be Dollar Menu Successor
By Matthew Lyle • November 17, 2015
McDonald’s hopes it has a catchy, new deal that will be as hugely popular as its Dollar Menu. Starting Jan. 4, the fast-food chain will launch the “McPick 2” menu, which will let customers pick two of the following items for $2: a McDouble, a McChicken, small fries and mozzarella sticks.
The offering has gained the necessary votes from franchisees to make it onto the national menu, and will be available in U.S. restaurants for a five-week run starting Jan. 4. After that, McDonald’s said it may change the details of the offering, but that it plans to stick with the “McPick” concept and name.
It’s the latest effort by McDonald’s to revive slumping sales with bigger moves, such as making breakfast items like Egg McMuffins available all day. The chain has also been trying to find a new way to attract deal seekers after moving away from the Dollar Menu, which was introduced more than a decade ago.
“As we moved away from the Dollar Menu, we didn’t replace it with offers of an equivalent form of value. And customers have voted with their feet,” CEO Steve Easterbrook said in July.