McDonald’s went from testing delivery to offering it at 5,000 locations across America in less than 2 years, and it represents a massive shift in the fast-food giant’s strategy
By Sara Shaw • July 27, 2018
McDonald’s only began delivering fast food in the United States less than two years ago. But, those two years have been explosive. McDonald’s now offers delivery through a partnership with UberEats at 12,000 locations in 60 markets, including 5,000 restaurants in the US. The impressive growth represents a new strategy for McDonald’s — one that prioritizes “progress over perfection,” says McDonald’s senior vice president, Lucy Brady. Over the past three years, under the leadership of CEO Steve Easterbrook, McDonald’s has realigned its strategies to roll out more tests and adopt new tech in an effort to modernize the chain. The results have included self-order kiosks, new menu items like fresh-beef burgers , and a delivery deal with UberEats. More in the article below about the chain’s changing growth strategy and risks involved.