Monday meeting: Since when?

By Lauren Seegers • February 25, 2015

McDonald’s will soon celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As UK ad put it, the 1955 is “A Tribute to Where it All Began.”

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Competitor, QSR, QSR Customer Experience

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