New Online Campaign for Heinz Jalapeño Ketchup
By admin • October 2, 2013Heinz is promoting its Jalapeño Ketchup by targeting Millennials with an online campaign full of kick. “Lil’ Kicker” stars a miniature donkey with the same name wearing saddlebags full of Heinz Jalapeño Ketchup that he delivers to those who need some spice in both their food and life. In “Trim,” Lil’ Kicker visits a twenty-something man eating a plain chicken tender. The man grabs a bottle of Jalapeño Ketchup and gets a much-needed flavor kick.