New Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees

After removing controversial founder and longtime frontman John Schnatter from its marketing materials, Papa John’s attempts to regain control of its brand image in the first campaign with their new agency of record, Endeavor Global Marketing.

The campaign, called “Voices,” is a tribute to the “real” people—franchisee owners, restaurant managers, drivers, etc.—who form the backbone of the fast-food chain. Additional profiles of individual employees, like that of franchise owner and pizza lover Alaura Harper, live on the company’s “stories” webpage. The page also promotes the company’s efforts to “do better, together,” such as its diversity and inclusion initiatives.

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