NPD Group: Millennials not abandoning Chipotle
By Sarah Sutton • February 18, 2016
Although Chipotle’s recent series of food-safety outbreaks rattled its investors and enough of its customers to see visits decline, the chain’s strong base of teens and young adult customers continued to support the fast casual chain, according to The NPD Group, a research firm that tracks U.S. consumers’ awareness and concern about food safety outbreaks.