Philly Pretzel Factory Turns to Big-Box Retailer for Growth
By Avery Graham • February 18, 2014
With the down-turn of the economy, several brands took the opportunity to revisit their business models. One in particular is Philly Pretzel Factory, whose survival strategy resulted in a partnership with Walmart. The brand differentiated itself by offering a different type of pretzel and by excelling in wholesale orders, which has shaped the brand’s expansion strategy for a stable financial future.