Popeyes Challenges You to Game of Chicken — With a Chicken
By Matthew Lyle • March 17, 2015
To promote its new limited-time Red Stick Chicken product, starting March 30 Popeyes is introducing via app a game that uses facial recognition technology created by Mithun. Called the Red Stick Staredown, the game of chicken dares users to stare at a virtual chicken without blinking, turning their heads or scratching their faces. If the user outlasts the virtual chicken, they win. Victors won’t win any coupons or free food, but Chief Marketing Officer Hector Munoz said that the game is designed to have scores be sharable via social media and even text message.